In 2020 all the businesses use digital marketing tools for boosting their sales. SEO and SMO, both are very important and major digital marketing tools. In this article, we will compare the tools and try to find out which digital marketing tool you require for your business – SEO or SMO.
As an SEO expert in Bangladesh, I will share my ideas and knowledge about SEO and SMO, so that, you can decide which digital marketing tool you should use for generating sales.
What is SEO?
SEO means search engine optimization. Every day 5 billion searches are performed on Google and some billion websites are live on the internet. Out the all the websites, very few are getting organic traffic.
Naturally, people visit those sites that are ranking on the 1st page of the search engines. The ranking on the 1st page of the search engine depends on search engine optimization (SEO).
So, if you want organic traffic to your website and convert the traffic into sales, you need your keywords ranking on the 1st page of the search engine. SEO is the best way to get ranking on the 1st page of the search engine.
People search on search engines about the latest news, technology, science, business and entrepreneurial opportunity, travel and tourism guidelines, environment-related news, local business, etc. When your blogs or website represents the said niches and gets ranking on the first page of the search engines, you will get a high conversion of sales.
Pros and Cons of SEO
- SEO ensures ranking your keywords on the 1st page of the search engines.
- You will get 24×7 organic traffic after getting ranking your keywords on the 1st page of the search engines.
- As you are getting 24×7 traffic, it will also generate sales and revenue 24×7.
- SEO is the best way to get targeted traffic.
- SEO is a long term digital marketing strategy. It takes a long time to get results from SEO
- Need a big investment that many entrepreneurs can’t handle.
- Return of investment requires a long time also.
What is SMO?
SMO means social media optimization. Nowadays people are spending their online times on social Medias such as YouTube, Facebook, Instagram, Pinterest, etc. So you can get a good number of visitors and sales conversion from the social media platforms to your website.
You can get very good results from SMO if you are working on the following niches such as entertainment, film industry, fashion, lifestyle, health, and fitness, etc.
Pros and Cons of SMO
- Both paid and nonpaid techniques of SMO requires very minimum investment.
- SMO is easy to do.
- Easy to reach the target audience.
- SMO can give you immediate results.
- SMO has low sales conversion rate.
- It can work on specific niches.
- Can’t make brand value.
Here, I am sharing a comparison between SEO Vs SMO:
SEO Vs SMO
|The best tool for getting organic traffic.||The best tool for getting referral traffic.|
|Need long time preparation for getting results from SEO.||SMO can give you immediate results.|
|You need to invest a good amount of money for SEO.||SMO doesn’t require a big investment comparing to SEO.|
|You can get long term results from SEO.||SMO can give you short results.|
|Though SEO requires a big investment, but until now it is the most cost-effective digital marketing tool.||SMO doesn’t require a big investment. But till now it is not that much cost-effective comparing to SEO|
|SEO enjoys the highest sales conversion rate.||In some cases, SMO enjoys the highest sales conversion rate.|
|SEO is a technical work. You need to hire SEO expert or SEO agencies for doing SEO of your website.|
|Comparing to SEO, SMO is not that much technical work. You can do SMO on your own. No need to hire freelancers or agencies.|
Though SEO and SMO both are very good digital marketing tools. But if you are working on tech, news, politics, business, startups, travel, and tourism, etc. niche, then SEO is the best for getting the highest sales conversion. On the other hand, SMO can give you the best results for lifestyle, health and fitness, entertainment-related niche.